It's the combination of company URL, posted by a company person, commented on by another company person pushing questions (i.e. generate engagement) that seemed

It's the combination of company URL, posted by a company person, commented on by another company person pushing questions (i.e. generate engagement) that seemed weird, and feels orchestrated. It's well possible that this was really an innocent accident, but it would have looked better if something like this engagement post was posted by the same account as the original link.