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My theory is a lot of companies stopped selling ads on Twitter right before the purchase because they didn't know what would happen to the site. They didn't wan
by impulser_ 3y ago
My theory is a lot of companies stopped selling ads on Twitter right before the purchase because they didn't know what would happen to the site. They didn't want to risk their brand being on the site.
They then spent that money on ads at Google, Meta, Tiktok ect. and they found out that their money was better spent with them because of how good these platforms are at serving ads.
They haven't come back because Twitter Ads are still trash.
The problem with Twitter is their ad platform isn't anywhere near comparable to Google and Meta. No one want to sell ads on a platform that also sells ads for scams, some of these scams ads use the X brand name in them lmfao.
- thulle 3y agoIs the problem that much worse on twitter? Blocking ads I have no clue how they compare, but in Sweden it's by far Facebook and Instagram that are mentioned most frequently in the context of scam ads, and have been for such a long period that the National Fraud Department of the police thinks it might constitute criminal deliberate indifference.