They're not exactly making your point. Today those incentives are required because individuals are raised to glorify wealth and success. It doesn't stand to rea

They're not exactly making your point. Today those incentives are required because individuals are raised to glorify wealth and success. It doesn't stand to reason that a different environment wouldn't lead to different results. In Japan students are expected to clean their schools. It's not looked down upon; everyone has a shared responsibility for spaces they utilize. Cultivating that kind of environment leads to a cleaner society in general. One could easily imagine rotating janitorial/firefighter/etc shifts for able-bodied citizens the way we expect people to answer jury summons. There are ways to motivate people beyond the purely economic, even if it runs counter to our upbringing.