This is actually exactly his point...The best way to get coverage is to nurture a real relationship with that reporter. You are focusing on the self-serving pa

This is actually exactly his point...The best way to get coverage is to nurture a real relationship with that reporter. You are focusing on the self-serving part of this post, which is Shoemoney doesnt want and wont put his relationship on the line for your product or company...Especially because he gets a million requests just like that. Sure, you can try to convince your friends who have the relationships to get you coverage, but your best bet, and the way your friends probably developed the relationship is by nurturing a real relationship with these reporters.