I think he means just knowing a person with connections doesn't guarantee you coverage. No reporter worth hissalt will do a story just base on "who you know." t

I think he means just knowing a person with connections doesn't guarantee you coverage. No reporter worth hissalt will do a story just base on "who you know." the product, and story has to be solid on its own. A contact might mean your product certainly makes it to the reporter rather than getting lost in emails. But yes, reporters do have to have people who tell them about things that they might have missed otherwise ;)