4 ms·
"At least for local papers (and probably TV too), if you're not local, don't bother with emailing them." If you're not local then you need to find a user of yo
by larrys 15y ago
"At least for local papers (and probably TV too), if you're not local, don't bother with emailing them."
If you're not local then you need to find a user of your service that is local and base the story around them as the reason to write about it.
Say before twitter was famous the story would be "After the fire in her hotel room, Megan stayed in touch with her family in Topeka by a new service called "twitter" which allowed her to..."
You'll note that on traditional media when someone appears on a national TV show from the home town they almost always do a feature in the local paper.
That's the angle that I have taken which has worked in the past.
- horsehead 15y agoYes there is a lot of truth to this. But you'll need more than just "so and so in your area uses it." in the sense tho that there has to be a local connection, you're right. But like I said before, there has to be a good STORY behind the pitch for coverage. National Tech news blogs are a little different. They're going to focus on products and services. Local news outlets want stories the readers will like. (after all, we're in the game to keep readers, which is the bread and butter for our advertising rates). Edit, now if your idea has a local business angle, pitch it as a business story. Also, logical moron above has excellent advice. I wholeheartedly echo his point number 6, the one about phrasing (I think it was 6)