Ah, a post I can comment on with authority. I'm a local reporter with a heart for tech. Perhaps I should blog a little more about getting media coverage for you

Ah, a post I can comment on with authority. I'm a local reporter with a heart for tech. Perhaps I should blog a little more about getting media coverage for young (and not-so-young) entrepreneurs. At least for local papers (and probably TV too), if you're not local, don't bother with emailing them. They'll pretty much disregard your email altogether (You probably WOULDNT be surprised by how many emails we get in a day begging for coverage for this or that. But it is a lot. Probably a few dozen for a midsized paper). Find some way the product is really cool. And I'm talking, COOL. You might get a business reporter to give you a brief mention or a two paragraph something or another, but if you want a full shebang write up, you have to paint a picture as to WHY your product is the bomb. And don't give us your pre-written media shpeal. That might get you an article, but being organic is going to be a much better bet. Personally, I like to HEAR the enthusiasm for your product come through in your email. People who are extremely passionate about their product usually make for good stories regardless of the product. The folks at mashable write on tech for a living. So if you have a novel idea there, they're probably going to write about it. They may not be excited about writing the story, but they'll still do it; it's their job (kind of like whether the education reporter LIKES any given story they're writing about, they still have to do it because it's their job). I guess if i could sum it up, I'd say talk to a reporter in an email or a phone call like you would tell your best bud about this awesome new thing you've got going on. In short, why are our READERS going to give a crap about your product? Keep in mind, we write stories. So we like to hear interesting stories. Maybe how you and yoru cofounders found each other or how you came up with the idea (a big maybe). yes you're trying to sell us on covering your product, but don't approach it that way. (And as a PS, if you have journalist friends, DON'T beg us to write about your product whenever you see us. Just forget we're reporters. If you have something going on that we know about and think our readers might be interested in, We'll ask you about it) ;) Maybe that will help some of yall out a little :)