4 ms·

While the OP raises some good points, the letter which got them mention (on Mashable) doesn't even talk at all about what "buffer" is. For example this paragra

by larrys 15y ago

While the OP raises some good points, the letter which got them mention (on Mashable) doesn't even talk at all about what "buffer" is. For example this paragraph ("paragraph one"): "We have some big news for you. With the new release of Twitter.com, we have just released a way to post retweets via Buffer right from Twitter.com at a better time. It works seamlessly via installing our browser extension. You will have now, next to "reply" "retweet" and "favorite" a new option to "Buffer"." Well that paragraph makes the assumption that the writer already knows what buffer is (and I will assume the website address (bufferapp.com is located in the email header). While the writer (if interested) will certainly visit the site, a short description of what buffer is is essential. My experience with doing this over the years (with mention in the WSJ, NYT, (multiple times) as well as online media (and blogs) has yielded the following formula: 1) Send occasional emails to writers before you need them. 2) In those emails compliment the story and add your perspective. 3) Invite the writer to contact you if they are doing stories on (something you know about) that is, to consider you a resource. By doing #1 your name will be in front of them and they might remember you and contact you. 4) Do this over the course of time. Then when you want to pitch the company they will pay attention to your email and message (which of course still needs to be well written) because they are familiar with you. That is what has worked for me.

derefr 15y ago
"What buffer does" is right there in the text you quoted: > a way to post retweets ... at a better time.
- larrys 15y ago
  Nope. Not clear enough for someone busy who doesn't want to think. This, from their about page (it should really be on the home page as well) is the type of clarity you need when pitching: "Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long." And, this is really the key point: "Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long."

by larrys 15y ago

derefr 15y ago

"What buffer does" is right there in the text you quoted: > a way to post retweets ... at a better time.

larrys 15y ago
Nope. Not clear enough for someone busy who doesn't want to think. This, from their about page (it should really be on the home page as well) is the type of clarity you need when pitching: "Buffer makes your life easier with a smarter way to schedule the great content you find. Fill up your Buffer at one time in the day and Buffer automagically posts them for you through the day. Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long." And, this is really the key point: "Simply keep that Buffer topped up to have a consistent social media presence all day round, all week long."