Past performance is no guarantee of future results. Amazon of ~7 years ago was a great customer experience. Second to none in online retail. I happily had a Pri

Past performance is no guarantee of future results. Amazon of ~7 years ago was a great customer experience. Second to none in online retail. I happily had a Prime subscription. I avoid 2023 Amazon like the plague because of multiple bad experiences with their shipping and lack of trust that what I receive will be genuine and fit for purpose. It's basically AliExpress with faster shipping. I think Amazon (at least their retails arm) is largely coasting on its past success at this point. If another retailer came along and offered the 2023 Amazon shopping experience they would crash and burn instead of becoming the dominant e-commerce website.