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> Many people think of their car as a private space — somewhere to call your doctor, have a personal conversation with your kid on the way to school.. The abov

> Many people think of their car as a private space — somewhere to call your doctor, have a personal conversation with your kid on the way to school.. The above quote was 100% true just a few years ago but it appears to be vanishing in speed light as the tech advances and the race to collect private data reaches its peak. I’m afraid we will have to check the “I Agree to Terms and Conditions” in our new cars and before even leaving the dealership parking or getting the usual message: “Hey there, we’re updating our terms and conditions, accept to unlock your car” I’m afraid that once we reach fully-autonomous driving, Ads will start showing up in the car’s digital cockpit and/or head-up display.. probably, based on your current location, mood, the radio station you’re currently listening to.. you name it.. What a time you might not want to live to see!

kccqzy 3y ago
Ads in cars are already a thing in China: https://carnewschina.com/2021/10/18/does-nio-play-advertisements-on-the-vehicle-navigation-interface/ https://carnewschina.com/2021/10/18/does-nio-play-advertisem... (It has gradually occurred to me that without the safeguards of privacy ingrained in western societies, the state of ad tech in China has already surpassed the U.S. and Europe in its sophistication.)
bonestamp2 3y ago
True, although I have some hope -- people have been disabling the onstar hardware in cars for decades and I assume this kind of thing will expand as these systems become even more invasive. The solutions will probably have to advance. I assume the first stage will be just unplugging the telematics ECU (Electronic Control Unit). Then the automakers will get wise, and punish the driver if that ECU is offline (reduce/remove some unrelated features). Then we'll have to make hardware that plugs into the telematics and gps antenna connectors that acts like a man in middle to ensure only the minimum (and possibly fake) data is received by the ECU. Then they'll probably add something that calls home every so often and requires a valid response to know everything is ok... etc.

kccqzy 3y ago

Ads in cars are already a thing in China: https://carnewschina.com/2021/10/18/does-nio-play-advertisements-on-the-vehicle-navigation-interface/ https://carnewschina.com/2021/10/18/does-nio-play-advertisem... (It has gradually occurred to me that without the safeguards of privacy ingrained in western societies, the state of ad tech in China has already surpassed the U.S. and Europe in its sophistication.)

bonestamp2 3y ago

True, although I have some hope -- people have been disabling the onstar hardware in cars for decades and I assume this kind of thing will expand as these systems become even more invasive. The solutions will probably have to advance. I assume the first stage will be just unplugging the telematics ECU (Electronic Control Unit). Then the automakers will get wise, and punish the driver if that ECU is offline (reduce/remove some unrelated features). Then we'll have to make hardware that plugs into the telematics and gps antenna connectors that acts like a man in middle to ensure only the minimum (and possibly fake) data is received by the ECU. Then they'll probably add something that calls home every so often and requires a valid response to know everything is ok... etc.