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ShoeMoney wrote a great post about getting press... A must read if you are serious about getting press... http://www.shoemoney.com/2010/09/14/getting-press-for

ShoeMoney wrote a great post about getting press... A must read if you are serious about getting press... http://www.shoemoney.com/2010/09/14/getting-press-for-your-website-application-or-service http://www.shoemoney.com/2010/09/14/getting-press-for-your-w...

Sakes 15y ago
Fantastic read. Thanks for posting.
nikcub 15y ago
> Last night, one of my really good friends sent me a email and asked me if I could call up Mike Arrington over at TechCrunch or Pete Cashmore at Mashable to cover their new iPhone application. > (Trying hard not to sound like a dick) I basically told him that is not how it works. That is exactly how it works. A huge number of stories that bloggers write come from a small number of sources. The best way to get published it to become a source and a connector, or to know one. It isn't that different to how getting an investment works - It is about being a participant in the ecosystem. If you have been written about by a blogger or reporter before don't be afraid to introduce other startups to them that you find interesting - most good bloggers will press you on doing this. This is how people become sources and connectors.
- horsehead 15y ago
  I think he means just knowing a person with connections doesn't guarantee you coverage. No reporter worth hissalt will do a story just base on "who you know." the product, and story has to be solid on its own. A contact might mean your product certainly makes it to the reporter rather than getting lost in emails. But yes, reporters do have to have people who tell them about things that they might have missed otherwise ;)
- davemel37 15y ago
  This is actually exactly his point...The best way to get coverage is to nurture a real relationship with that reporter. You are focusing on the self-serving part of this post, which is Shoemoney doesnt want and wont put his relationship on the line for your product or company...Especially because he gets a million requests just like that. Sure, you can try to convince your friends who have the relationships to get you coverage, but your best bet, and the way your friends probably developed the relationship is by nurturing a real relationship with these reporters.

Sakes 15y ago

Fantastic read. Thanks for posting.

nikcub 15y ago

> Last night, one of my really good friends sent me a email and asked me if I could call up Mike Arrington over at TechCrunch or Pete Cashmore at Mashable to cover their new iPhone application. > (Trying hard not to sound like a dick) I basically told him that is not how it works. That is exactly how it works. A huge number of stories that bloggers write come from a small number of sources. The best way to get published it to become a source and a connector, or to know one. It isn't that different to how getting an investment works - It is about being a participant in the ecosystem. If you have been written about by a blogger or reporter before don't be afraid to introduce other startups to them that you find interesting - most good bloggers will press you on doing this. This is how people become sources and connectors.

horsehead 15y ago
I think he means just knowing a person with connections doesn't guarantee you coverage. No reporter worth hissalt will do a story just base on "who you know." the product, and story has to be solid on its own. A contact might mean your product certainly makes it to the reporter rather than getting lost in emails. But yes, reporters do have to have people who tell them about things that they might have missed otherwise ;)
davemel37 15y ago
This is actually exactly his point...The best way to get coverage is to nurture a real relationship with that reporter. You are focusing on the self-serving part of this post, which is Shoemoney doesnt want and wont put his relationship on the line for your product or company...Especially because he gets a million requests just like that. Sure, you can try to convince your friends who have the relationships to get you coverage, but your best bet, and the way your friends probably developed the relationship is by nurturing a real relationship with these reporters.