> if they don't care at all to look at what they're buying If you mean they don't care enough to check what they're buying, I'd say they care, and have "checke

> if they don't care at all to look at what they're buying If you mean they don't care enough to check what they're buying, I'd say they care, and have "checked" to a _reasonable_ degree. This is the crux of this entire issue: The "reasonable" part is moving to small print, where as people are used to the words "steak" and "meat" meaning something different to what marketers are using them for now.