It's because we don't buy furniture, we buy style. Its like paper towels. You are not buying a towell, you are buying dry. Something is now dry. It's like

It's because we don't buy furniture, we buy style. Its like paper towels. You are not buying a towell, you are buying dry. Something is now dry. It's like clothing, we don't buy it for function anymore, it's function is style. Same with furniture in most people's lives, it's about how it looks in your home, not how well it performs or lasts. People want to be able to change the style of their rooms every so often and not have it break the bank. We're using these objects differently, they're serving a different purpose (entertainment).