apple is trying to extend the ecosystem, so anything to make it more sticky is a positive. eliminating reasons to use a different device increases stickiness.

apple is trying to extend the ecosystem, so anything to make it more sticky is a positive. eliminating reasons to use a different device increases stickiness. this guarantees people at least won’t have to (a stretch to assume they won’t) touch an iphone or an ipad while the headset is on their head - the same apps are available, and any using icloud for storage may simply be “the same.” same data, same app, different screen. advantageous, yes. advantage over others? less clear.