How about doing hallway usability testing? Show the page to people in the target market for five seconds and then ask them "what does this company do?" Five of

How about doing hallway usability testing? Show the page to people in the target market for five seconds and then ask them "what does this company do?" Five of these will tell you everything you need to know. If you don't have a constant stream of fresh users walking through your offices, you can do something on http://www.usertesting.com/ http://www.usertesting.com/ .