3 ms·

Frankly I'm amazed it took this long for people to realize diamond isn't that special a material, at least considering how easy it is to make.

• silisili 3y ago
  Not just that, even natural diamonds just aren't that rare. This is what happens when one company corners a market, and controls supply and marketing.
  • jewelry 3y ago
    It's also a product that's not required for day-to-day.
    • TheDudeMan 3y ago
      Unless you have to cut really hard things.
      • londons_explore 3y ago
        Which conveniently can be done with tiny dust-sized diamonds.
  • hinkley 3y ago
    I think the geological formations that were guaranteed to contain diamonds only became common knowledge in the late 1990's or early 2000's, yes? I recall reading an article about some researchers testing their theory by buying a chunk of land in Canada, and proving they were right. People thought that was the beginning of the end for de Beers, and between that and better synthetics that seems to be how things played out.