They want to convert more meat eaters, or at least get larger addressable markets to to try. Which is fine by me. Instead of meat industry bitching and legistla

They want to convert more meat eaters, or at least get larger addressable markets to to try. Which is fine by me. Instead of meat industry bitching and legistlating vegetarian products co-opting meaty language, IMO meat products should just slap on MEAT BASED in big letters.