Can you elaborate what you mean by "content" tool? Are your ideal users creating marketing sites, blog posts, or other? In my experience, most of what content

Can you elaborate what you mean by "content" tool? Are your ideal users creating marketing sites, blog posts, or other? In my experience, most of what content teams work with are some forms of CMS, and the design tools usually deal with layout and creating generic sites that work with the data structure inside the CMS.