I think the vegan stuff is taking the brunt of what the industry has done to other traditional ingredients. Replacing sugar with Sucralose or HFCS (it's hidden

I think the vegan stuff is taking the brunt of what the industry has done to other traditional ingredients. Replacing sugar with Sucralose or HFCS (it's hidden and not made clear). Replacing butter with palm oil. Randomly adding MSG and preservatives where they can get away with it. I am not some sort of traditionalist but the food industry hasn't regulated itself on things that deeply annoy consumers (given how retail shelf stocking works, consumers aren't the ones buying from food producers directly - it's the megastores). Absent shaking up retail business model, we need regulation so consumers' needs are represented.