I hear what he is saying, but he stops half way where he says 'take responsibility for outcomes'. You see. In business this is translated into fixed price proje

I hear what he is saying, but he stops half way where he says 'take responsibility for outcomes'. You see. In business this is translated into fixed price projects. But in contrast to the name there is nothing fixed price about it. As a provider of such project deliveries, unless you truly are an 'amateur', you still are acounting cost plus if the project goes into overruns. The way you do this through 'change requests'. You see, you can't nail down a contract taking into account every possible interpretation of details on a bespoke software project. So the customer will always need to clarify and adapt. This will be translated by your sales team into additional costs until a margin is met. The only way out is using of the shelf product, and even then you will probably have an 'integration project'.