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1. Keep in mind this rumor is weak. It's from someone without a track record. 2. I don't believe this a market for Apple. To compete in the Chromebook market,
by runjake 3y ago
1. Keep in mind this rumor is weak. It's from someone without a track record.
2. I don't believe this a market for Apple. To compete in the Chromebook market, largely education, it's about all about volume and cost (How many Chromebooks can I get per $1,000 I spend?). And the current per-unit cost is about $250.
3. Education institutions could get M1 MacBook Airs for $699, but they don't for two main reasons: 1. they're over twice as much as a $250 Chromebook, and 2. they're far less durable than a $250 Chromebook. And replacement rates are very high in the education markets.
4. One possible way Apple might be able to compete is to make durable, cheap ($499 or less) MacBooks and then commit to ~7 year OS updates. A little more upfront cost, but customers would probably save on long-term hardware and staffing costs.
Right now, we're throwing away perfectly usable Chromebooks because they are on something like a 4 year OS lifecycle.