4 ms·

Do you have evidence they are eating into the bottom line? It's my impression that these two classifications of food sell to very different markets. I myself wo

Do you have evidence they are eating into the bottom line? It's my impression that these two classifications of food sell to very different markets. I myself would never buy any vegan "meat" product.

myshpa 3y ago
https://www.euronews.com/2023/06/28/auf-wiedersehen-schnitzel-meat-consumption-hits-record-low-in-germany https://www.euronews.com/2023/06/28/auf-wiedersehen-schnitze... Auf Wiedersehen Schnitzel: Meat consumption hits record low in Germany More and more Germans are swapping meat products for plant-based proteins, according to Germany's Ministry for Agriculture, but not everyone is ready to give them up. Today 10 per cent of Germans opt for plant-based foods compared to six per cent in 2018. https://www.cell.com/one-earth/fulltext/S2590-3322(23)00347-0 https://www.cell.com/one-earth/fulltext/S2590-3322(23)00347-... Public policies and vested interests preserve the animal farming status quo at the expense of animal product analogs
Aromasin 3y ago
N=1 is not a good dataset to be drawing impressions from. They very much target the same market; the protein type on a person's plate. Best report I can find with data listed is from the Boston Consulting Group: https://web-assets.bcg.com/a0/28/4295860343c6a2a5b9f4e3436114/bcg-food-for-thought-the-protein-transformation-mar-2021.pdf https://web-assets.bcg.com/a0/28/4295860343c6a2a5b9f4e343611...
dagw 3y ago
I don't have any numbers, but most of the advertising I'm seeing for these products aren't targeting vegans, but rather meat eaters. The basic message seems to be "all the yummy flavour of meat, without any of the guilt or ethical quandaries", and "you don't have to go full vegan, you can make an impact with just 2 vegetarian meals a week, with the help of our delicious products". If they're not having an impact on the bottom line, it is not for lack of trying

Do you have evidence they are eating into the bottom line? It's my impression that these two classifications of food sell to very different markets. I myself would never buy any vegan "meat" product.

myshpa 3y ago

https://www.euronews.com/2023/06/28/auf-wiedersehen-schnitzel-meat-consumption-hits-record-low-in-germany https://www.euronews.com/2023/06/28/auf-wiedersehen-schnitze... Auf Wiedersehen Schnitzel: Meat consumption hits record low in Germany More and more Germans are swapping meat products for plant-based proteins, according to Germany's Ministry for Agriculture, but not everyone is ready to give them up. Today 10 per cent of Germans opt for plant-based foods compared to six per cent in 2018. https://www.cell.com/one-earth/fulltext/S2590-3322(23)00347-0 https://www.cell.com/one-earth/fulltext/S2590-3322(23)00347-... Public policies and vested interests preserve the animal farming status quo at the expense of animal product analogs

Aromasin 3y ago

N=1 is not a good dataset to be drawing impressions from. They very much target the same market; the protein type on a person's plate. Best report I can find with data listed is from the Boston Consulting Group: https://web-assets.bcg.com/a0/28/4295860343c6a2a5b9f4e3436114/bcg-food-for-thought-the-protein-transformation-mar-2021.pdf https://web-assets.bcg.com/a0/28/4295860343c6a2a5b9f4e343611...

dagw 3y ago

I don't have any numbers, but most of the advertising I'm seeing for these products aren't targeting vegans, but rather meat eaters. The basic message seems to be "all the yummy flavour of meat, without any of the guilt or ethical quandaries", and "you don't have to go full vegan, you can make an impact with just 2 vegetarian meals a week, with the help of our delicious products". If they're not having an impact on the bottom line, it is not for lack of trying