I think that it makes the most sense to use existing truth in advertising laws to decide on a case by case basis. If a product's branding is setup to create con

I think that it makes the most sense to use existing truth in advertising laws to decide on a case by case basis. If a product's branding is setup to create confusion like that, then I think it's reasonable to sanction the company. A similar gray area I've seen is a vegan chicken product called something like "chikn"; overall I doubt it confused people much, but I wouldn't be opposed to the government telling them to name it something else. However, I don't think this sort of law that tries to proscribe for every situation is needed. The majority of vegan meats that I've seen have been obvious.