I don't find it confusing. Plenty of vegans are vegan because of ethics but still miss the taste of meat, so substitutes make perfect sense. It also makes sen

I don't find it confusing. Plenty of vegans are vegan because of ethics but still miss the taste of meat, so substitutes make perfect sense. It also makes sense from a recruiting standpoint. There's a cultish aspect to veganism, which is why vegans are notorious for announcing that they are vegan, and they need new members to join their religion in order to maintain their sense of superiority. Their thought is that if meat eaters can be satisfied by fake plant-based meat that they might give up eating meat and become vegan.