> These rules won't be a problem for anybody except those trying to trick consumers. But companies selling "vegan sausages" or "vegetable steak" aren’t trying

> These rules won't be a problem for anybody except those trying to trick consumers. But companies selling "vegan sausages" or "vegetable steak" aren’t trying to trick anyone, they just sell an alternative to a common meat-based product and so call it that way. It would be like forbidding e-cigarettes to be called "cigarettes" just because they’re not the same thing. Edit: according to this comment they do try to trick consumers: https://news.ycombinator.com/item?id=37392099 https://news.ycombinator.com/item?id=37392099