Herenboeren doesn't have to compete with commercial farming directly. It only has to be good enough that participants are willing to join, which they are. So th

Herenboeren doesn't have to compete with commercial farming directly. It only has to be good enough that participants are willing to join, which they are. So the overall deal needs to be attractive enough. And we have several important advantages. If there's a small piece of scab on an apple or a single harvest of beans fail, it is generally not a problem for us, whereas these things are problematic to regular farmers. Furthermore, we don't have to deal with supermarkets setting prizes and with logistics. Our 'customers' pay upfront and each month so the income is very steady - there is generally a waiting list for these farms. Finally, the farm(ers) are supported by a national network of specialists and advisors. I believe these advantages allow us to potentially outperform commercial farmers, although it might not make sense at all to compare the operations.