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> I'm sure encouraging audio enthusiasts to improve their critical listening skills is in Harman's interest [...] I wonder if Harmon are so confident in their
by Ruarl 3y ago
> I'm sure encouraging audio enthusiasts to improve their critical listening skills is in Harman's interest [...]
I wonder if Harmon are so confident in their own products' superiority that they assume that a more educated audience will lead to a proportional increase in sales. Or perhaps they view education as important in its own right. (Given your point about this being the only publication of the software, perhaps neither!)
- gcr 3y agoTurning ordinary consumers into audiophiles is a “market-opening” move. Effective luxury audio brands sell you on the solution, but the most effective sell you on the problem as well.
- InitialLastName 3y agoThis is approximately the same time that Harman were re-launching the Lexicon brand stuff as "home theater" equipment rather than studio equipment, so they had every incentive to drive consumers towards "pro" gear (at an enormous markup).
- deadfoxygrandpa 3y agono, its not that well planned. its basically just that harman happens to employ a small team of actual researchers who are largely left to their own devices as a legacy thing from the old days when it was a founder-owned company