> A real world example I recall was a colleague who trivialized data loss and reasoned that nobody stores important stuff on that app. The customer complaint wa

> A real world example I recall was a colleague who trivialized data loss and reasoned that nobody stores important stuff on that app. The customer complaint was that the "trivial" data that was lost was a recording of his deceased father, or something of the sort. Wow. I would be beside myself. Ecamm PhoneView is something I used regularly. They discontinued it and suggested moving to iMazing, but it doesn’t contemplate the same use case or workflows, and is a poor replacement albeit very useful and powerful for other uses. This is why I strive to place myself in the customer’s shoes when building and improving something. Don’t take from them, listen to their feedback, let them guide the product within reason, and don’t lose sight of the fact that they’re paying you to work for their interests.