Solution: cajole people from the community into effectively rebranding themselves into something sexier through a somewhat hostile fork run by competent people

Solution: cajole people from the community into effectively rebranding themselves into something sexier through a somewhat hostile fork run by competent people who "get it" and are not (currently) affiliated with MS. People love throwing support behind the rebels. Make sure to rebrand the whole thing, though. References to "C#" and ".NET" shouldn't appear anywhere except on the project's /about/history page.