I'm not too sure either, but my guess is in implied value, where without an apple and iPad and smart cover, the domain is worth $5/mo but with it, it's obvious

I'm not too sure either, but my guess is in implied value, where without an apple and iPad and smart cover, the domain is worth $5/mo but with it, it's obvious prime Internet real estate and worth a lot more. As for how much money apple actually makes from this domain, I'm pretty confident nothing.