> Vertical farming’s breakeven cost of production per pound of leafy greens coming to $3.07 compared to only $0.65 for conventional outdoor farming. Surely som

> Vertical farming’s breakeven cost of production per pound of leafy greens coming to $3.07 compared to only $0.65 for conventional outdoor farming. Surely some napkin math you could have determined this prior to starting a business? What was the "gotcha" which attracted investors? Did it play into their sense of world-ending food-scarcity doom, or a simple "it looks futuristic so much be the future?"