It’s the same classic problem when selling business products; the buyers are usually not the users, so no user-friendly features are created; only features whic

It’s the same classic problem when selling business products; the buyers are usually not the users, so no user-friendly features are created; only features which would look good in a demo to the buyers. Therefore, no products which only contain features which help users (and save them money) can be a success, since the buyers won’t be impressed by it, and will not pay for it.