If I'm someone who's watching Shorts, I'm probably viewing 10-30 videos in a 10 minute span. That's 10-30 creators who are getting a view out of me. If I'm wat

If I'm someone who's watching Shorts, I'm probably viewing 10-30 videos in a 10 minute span. That's 10-30 creators who are getting a view out of me. If I'm watching proper long-form content for that same 10 minute window, then maybe 2-3 creators are getting a view out of me. Multiply that across the millions of users of YouTube, and it's pretty lucrative to make content for Shorts. Your dollar-per-view is likely lower, but the massive amount of views you pick up end up working out in your favor.