Yep! It can even win against other start-ups that way. Inertia is a terrible thing for a business. (As an aside: this is a really excellent article, and I'm n

Yep! It can even win against other start-ups that way. Inertia is a terrible thing for a business. (As an aside: this is a really excellent article, and I'm not used to that from Seth Godin. That was a very pleasant surprise.)