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Would should they be spending their money on? I would look at is as user acquisition to, Zynga will quickly have their box in the app cross promoting their othe
by robryan 15y ago
Would should they be spending their money on? I would look at is as user acquisition to, Zynga will quickly have their box in the app cross promoting their other apps.
- dkrich 15y agoNah, I don't buy that. Most users play games on a one-off basis. That is, people realize a game is fun, get a few of their friends to play with them, and they're off. I don't think Zynga gains any long-term competitive advantage from this. Most people don't play games because they know the company that produces them, they play them because they are a fun novelty. Games are necessarily one-off successes at the mobile/social level, because there is not really a storyline or steep learning curve, so I believe that a company that produces one successful game is no more likely to produce another than a company with no previous successes, assuming equivalent technical know-how.