> a large field experiment in a chain of UK cafes found that modifying dish names away from names that highlighted that they were meat-free had a significant po

> a large field experiment in a chain of UK cafes found that modifying dish names away from names that highlighted that they were meat-free had a significant positive effect on sales (Bacon et al., 2018) I wonder if they listed Linda Bacon first for comedic value: https://www.wri.org/research/language-sustainable-diets-field-study-exploring-impact-renaming-vegetarian-dishes-uk-cafe https://www.wri.org/research/language-sustainable-diets-fiel...