3 ms·

There are tradeoffs involved in having some important material below the fold, but I don't think it's universally a bad idea. http://iampaddy.com/lifebelow600/

• heretohelp 15y ago
  Give a bone less about the fold, I loaded the page, didn't see copy, just a big fat video frame. Closed the page. The fold becomes irrelevant when you give me offensive/non-content above it and no reason to go digging for more. It only makes sense to go ahead and put plenty of content below the fold once you've hooked me and given me a reason to continue. Videos leave me wanting and the browser tab closed. A video frame shouldn't be the first thing I see unless the domain is youtube.com.