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It is the UI/UX. Shorts are not just videos that are short. It also come with a player where you can't go forwards and backwards, that autoplays through an alg
by GuB-42 3y ago
It is the UI/UX.
Shorts are not just videos that are short. It also come with a player where you can't go forwards and backwards, that autoplays through an algorithmically generated feed, optimized for retention.
The system isn't designed for you to watch a short, in fact, it discourages it, it is designed so that you watch an endless stream of shorts.
- surgical_fire 3y ago> optimized for retention. Failed hard on me. Perhaps I am weird.
- GuB-42 3y agoDidn't work for me either. My first reaction when I saw the new interface was "help, I want to get out!", and I have avoided even potentially interesting shorts for that reason. I ended up installing an extension that plays shorts like regular videos. There are certainly many "weirdos" like us, but YouTube (and TikTok) don't care. As long as it turns on more people than it turns off, it is a win for them. If there are enough weirdos, some smaller company may get interested and cater to that niche. In fact, I think it is how current tech giants may fail, by only focusing on the majority and dropping the niches, they may open themselves to a more nimble competitor that use these niches as a starting point to eat away their market share. Privacy is one such niche, but I think it is already an overcrowded market, plus, Apple is on it, so you can't rely on that alone. Maybe there is a niche for an anti-tiktok that can be exploited.