looked for this in the article, since it seemed such an obvious thing to test for but they haven't (yet). Vegan and vegetarian can mean both the menu and the p

looked for this in the article, since it seemed such an obvious thing to test for but they haven't (yet). Vegan and vegetarian can mean both the menu and the people following that diet, "plant based" is clearly only about the menu, may suggest "healthy", and may not evoke negative sentiments. """ Also, while the present work studies the impact of "vegetarian" and "vegan" labels, other terms used to indicate that foods lack animal products, such as "plant-based", have become increasingly common. Do "plant-based" labels also have a negative impact on consumers' choices? How does their effect compare to "vegetarian" and "vegan" labels? The present work could be extended to help answer these questions, as well as study how different labels positively or negatively impact the choices of different consumer groups. """