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"Senior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content," They are different forms of content
by fma 3y ago
"Senior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content,"
They are different forms of content, just on the same platform. Seems like a a non-sensical article for the click of driving engagement on The Verge - and I guess it worked.
Also, the Verge is just poorly summarizing a Financial Times article...in other words, The Verge is providing 'short-form content' of ft.com, except, ft.com isn't getting the ad revenue (not the same publisher, afaik).
And for FT...their article does not cite a single person from YouTube. Just "a staffer in a meeting said..."...according to "YouTube staff".
I honestly expected better....from both.
- zimpenfish 3y ago> They are different forms of content, just on the same platform. Sure but if someone uploads short trailing / covering something they also cover in a long-form video (and I have seen several creators I follow doing this), there's a non-zero percentage of people who aren't going to bother with the long-form version because they'll have got the gist from the short. That's eating away at the long-form, no?
- sam0x17 3y ago> They are different forms of content, just on the same platform No there really is something to what they are saying. My husband is a HUGE youtube user and now on most of his devices his feed is 50% shorts. It completely changes the experience of consuming youtube content.
- sbarre 3y agoI am in a similar boat, I pay for Premium and I don't want to see Shorts anywhere in my feed, but I can't not have them.. I can snooze them for 30 days or something (I mostly use an iPad) but that's not what I want. As a paying customer, it's infuriating.
- fma 3y agoI must have a different experience somehow? My feed & recommendationa only has Shorts in one spot...2nd from the top, and I can see more if I swipe. Besides that all other recommendations are long form.