I've seen an argument that while that's true, people pay less attention to the ads, which are also shorter. YouTube Shorts is an obvious TikTok knockoff, a pla

I've seen an argument that while that's true, people pay less attention to the ads, which are also shorter. YouTube Shorts is an obvious TikTok knockoff, a platform heavily optimized for mindless consumption. Problem is, it is so mindless that people forget the ads. There is so much stuff happening so fast that nothing sticks, neither content nor ads. And advertisers are starting to realize that their return on investment is not that great despite the high number of views.