I recently discovered a lactose-free sort of cheese in Germany that had only a small label on the rear side of the package (other brands in this segment usually

I recently discovered a lactose-free sort of cheese in Germany that had only a small label on the rear side of the package (other brands in this segment usually make it very clear to simplify the discovery by lactose-intolerant people). My guess is their marketing team already knew the effect and wanted to sell it to broader audience. I won’t be surprised if „Eco“ and „Bio“ labels have „overpriced“ or similar negative perception for the audience not too concerned with their original meaning, but the discoverability for the target audience matters more for most of the products.