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First of all those 3 companies aren't the same, and just throwing them into the same bucket makes no sense. In terms of profit Tesla is already better or very
by panick21_ 3y ago
First of all those 3 companies aren't the same, and just throwing them into the same bucket makes no sense.
In terms of profit Tesla is already better or very close to Ford/GM. And Tesla is far more global and invest in many things GM/Ford don't.
Tesla very much can still in pursuit of GM/Ford range, in terms of sales. Also GM/Ford are mostly shrinking at the same time. I don't see why Tesla couldn't reach that range. Tesla currently is in a very small part of the market and have shown to be able to go into existing markets and attack them. That is what will be happening with Cybertruck, it will likely also have better margins then Model Y.
> It's looking like that's not going to happen (no surprise, here)
Their margin were unrealistically high for sure. However, that doesn't mean they will turn into Kia anytime soon. Tesla aggressively cut prices to where it was a very serious problem for a lot of competitors, and still had very good margin.
Its also just not very smart to compare Tesla margin to other margins because Tesla is EV only. If you measured just EV margin, then Tesla margins are utterly amazing. Because basically all the other OEMs barley make any money or more likely lose a gigantic amount of money on EVs. For how long will the be able to invest that much at a loss?
Ford breaking out their EV business has shown this quite well. Ford even their predictions don't reach EV margin Tesla has now 5 years from now, not even close. And I think Fords predictions are widely optimistic. Just like GMs were a few years ago when according to them, Ultium platform would have huge sales and like 20 models by 2023.
Others might be slightly better then Ford, but the overall picture in the industry is very much that companies are losing gigantic amounts of money on EVs. Some company have barley even started at this process, Honda, Toyota and co.
Tesla is very growth oriented and aggressive and still have quite good margin, and for EV only their margins are very good.
> and its margins will end up looking more like a legacy carmaker's
That transition to EV will take another 10 years. You are talking about a situation where all legacy has mostly transition to EV and many of them will simply not exist anymore (mostly threw mergers). And some companies for China will be huge.
By that time a lot of things will be different and I think Tesla with its relentless investment into other areas, energy, infrastructure, batteries, refining, mining, robotics, AI hardware and AI software is far better positioned then most other car companies for that world.