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I think the biggest question is if Tesla is going to be able to establish itself as a luxury brand as well as a mid brand. The margin is in the luxury segment.
by christkv 3y ago
I think the biggest question is if Tesla is going to be able to establish itself as a luxury brand as well as a mid brand. The margin is in the luxury segment.
- te_chris 3y agoThey’d have to try making luxury cars first.
- panick21_ 3y agoNo that's not at all it. 'Luxury' is not a real thing. Its a purely subjective category bad based on nothing. Tesla is already selling cars at the avg sales price of new cars. The question that is more relevant is if they can establish themselves into the very large Pickup and SUV markets. And can they make a profitable low cost EV.
- penjelly 3y ago> Tesla is already selling cars at the avg sales price of new cars without an EV credit, tesla is NOT selling anywhere near the avg price of new cars. I just checked in Canada a base model 3 is 55k before tax. Avg new car cost is 35k before tax, thats a massive difference.
- panick21_ 3y ago> In the United States, the average selling price for a new light vehicle came to around 46,290 U.S. dollars in 2022 and > The cheapest Tesla model is the base Model 3, which starts at $40,240 The US is the far bigger market. But your point is correct that this is not true for every single market.