You have to divorce the existence of piracy from the viability of the industry. What should matter to those running the companies in question is not how many p

You have to divorce the existence of piracy from the viability of the industry. What should matter to those running the companies in question is not how many people are getting something for nothing, but rather how much they're making off those who are paying, and how they can convince more people to pay. For some people, cost will be the overriding factor and they will always pirate, even if it's a worse experience. Others are willing to pay for an improved service. Focus on the latter, not the former. You will never squeeze money from the people who aren't willing to pay; they simply won't consume instead. Focus on making your money from those who are wiling to pay, and everyone will be better off.