Cynically, if you run the gamut become hugely successful, the rules stop applying so strictly to you (eg banning Uber unilaterally would be a great way for Appl

Cynically, if you run the gamut become hugely successful, the rules stop applying so strictly to you (eg banning Uber unilaterally would be a great way for Apple to create Android users, especially if you think about Uber drivers on iPhone) but become a moat to new challengers.