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How to Design Behavior
Here’s the gist:
- The rising interest in the science of designing behavior has also sprouted dozens of competing, and at times conflicting, methodologies.
- Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate.
- Behavior modification methods fall into four distinct types: amateur, expert, habitué, and addict.
- Each behavior type requires the use of the appropriate technique to be effective. Using the wrong method leads to frustration and failure.
- nireyal 15y agoHere’s the gist: - The rising interest in the science of designing behavior has also sprouted dozens of competing, and at times conflicting, methodologies. - Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate. - Behavior modification methods fall into four distinct types: amateur, expert, habitué, and addict. - Each behavior type requires the use of the appropriate technique to be effective. Using the wrong method leads to frustration and failure.
- acgourley 15y agoNir's got some really powerful ideas brewing and you should be paying attention. He's doing a fantastic job of digesting the research of experts in the behavior-mod field and applying it to consumer web product design.
- juliewli 15y agoReally great framework for thinking about a very noisy, complex field.