Practically speaking, your average person does not want to deal with international shipping. It tends to be expensive and slow and tracking is not as good whic

Practically speaking, your average person does not want to deal with international shipping. It tends to be expensive and slow and tracking is not as good which leads to troubles for the site. It would be smart for a site to segregate people in their own country. When you don't do that, you get situations like this, where a competitor becomes you with a different TLD.