This reminds me of the latest Who's Hiring post, where the top commenter was complaining that he'd never heard of Etsy, and they should really explain who they

This reminds me of the latest Who's Hiring post, where the top commenter was complaining that he'd never heard of Etsy, and they should really explain who they are in their job posting. Clearly, anyone reading this article is expected to know Etsy as well, so I wasn't off in my thinking that he picked a pretty poor example to make his point.