It's even more noticeable if you're watching an ad-free re-run of something that was made to have adverts stuffed inside it. The scene immediately 'refreshes' a

It's even more noticeable if you're watching an ad-free re-run of something that was made to have adverts stuffed inside it. The scene immediately 'refreshes' and you get a character saying, almost literally, "as I told you just a moment ago..." I live in the UK and realising this has ruined a lot of TV for me — The Simpsons, for example, is particularly bad at it.